How Influencer PR Helped Change the Recycling Conversation
Changing how people think about recycling takes more than facts—it takes smart storytelling. In a bold move, a popular pizza chain teamed up with a creative PR agency to shift public perception about pizza box recycling. By tapping into the power of social media influencers, the campaign turned an everyday item—greasy pizza boxes—into a topic people wanted to talk about. Instead of traditional messaging, the team crafted fun, relatable content that sparked real conversations and got audiences thinking twice before tossing their boxes in the trash.
This success showed how a creative communication agency can use influencer PR to turn a niche message into a national trend. By choosing the right voices and crafting authentic stories, the campaign reached new audiences and brought clarity to a confusing part of recycling. Curious how influencer PR can drive behavior change for your brand?
Read the full blog to see how strategy and creativity came together to make a difference. - https://sites.google.com/view/....praytellagencynyc/bl