Brands' obsession with non-fungible tokens is quickly reaching its apex.

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Many businesses, especially game makers, have recently been interested in blockchain. Now, companies like Starbucks are introducing their NFT coffee collections. On the other side, NFT marketplace platforms for games are performing better for game creators like GameStop. In the aftermath, plenty more companies have come forward to promote this new technology! NFTs are still in high demand, and those from these businesses have improved client engagement.

How is the cricket fandom reacting to Non-Fungible Tokens?

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With the rising popularity of NFTs, every fandom is savouring the benefits of uniqueness and utilities. Every new technology that emerges will reach the masses through fandoms. 2.5 billion cricket fans are now experiencing a new level of Fan engagement with Cricket NFTs. Be it an NFT that would give their support for their favourite player or an NFT that would give exclusive perks from a particular team; these NFTs are making a change globally!