G8 Performance is home to the most innovative orthotic insoles available on the market. The brand was created by David Lee with a vision: to promote ongoing foot health and change the world’s perspective on the importance of the feet in sport and in everyday life. G8 Performance’s approach to the health of feet is simple: to reduce injury and increase athletic performance for everyone, whether you are a professional athlete, a weekend warrior, or someone who simply likes to go for a social walk or a bike ride